Fabletics stores are on the way, and no one could be more excited about this expansion of the brand then cofounder Kate Hudson. She has been right there from the very beginning to build up his brand and make people take notice of athletic clothing for women.
Some people may have doubted the strength of this brand, but the athletic gear that women purchase accounts for more than $4 billion in sales each year. This was the perfect time for Hudson to expand and make more people aware of Fabletics. There are going to be more than 100 stores that are coming into play in the next five years, and this will serve as a launchpad to increasing subscription-based membership.
Fabletics has managed to become the brand that women look to when they want athletic clothing because it has the star power. There is already a celebrity actress that is behind the brand, but this is only the beginning. Models and singers are posting tweets about the brand. There are also working class women and trainers that are posting workout videos in their favorite Fabletics gear. Fabletics has basically become popular because it is almost impossible to ignore it. It appears to be everywhere, and there are a lot of women that are trying to get their hands on the latest garments.
Althleisure wear is a very popular concept, and there are quite a few people that are interested in how the brand continues to lead the competition. The Fabletics fabrics on Facebook are stretchy and comfortable. This is a great combination for running errands and working out. There are some women that even wear these clothes out on a date. That is just how comfortable this brand has become.
Tons of people are patronizing the online website, but the expansion to 100 stores in the next five years will give Kate Hudson ability to attract even more customers very quickly. There will be workers in place that are able to explain the subscription service and gain more subscription-based memberships. There will also be more sales with women that may have seen the advertisements but failed to purchase anything from the website. A lot of people that have resisted the urge to shop online may find themselves drawn to a brick-and-mortar store at https://www.mallofamerica.com/shopping/directory/fabletics.
Opening more stores will be a good move for Kate and her team. Currently there are less than a dozen of the stores in existence, but the profit margins have been great for the stores so it makes sense for the company to expand with more physical locations. There is a lot of buzz about how this brand can change the way that people feel about working out.