The story of Doe Deere and her entrance into the beauty world is an inspirational one. She worked her way up from a child selling temporary tattoos to the owner of her own makeup company.
Doe Deere got a taste of the beauty and business worlds when she was just a 13 year old girl in Russia. It all started when she began wearing temporary tattoos to school. The tattoos caught the eye of her classmates, and they wanted to know where they could buy these novelty items. The next thing she knew, she was selling the temporary tattoos to her classmates. It was a small business that gave her a lot of experience in the world of marketing.
Doe moved to the United States when she was just 17 years old, residing in both New York and California. She gained more experience in marketing and promotion during her time as a musician in New York. Doe registered an eBay account known as “Limecrime” in 2004. The idea was to sell her DIY fashion line, which she would created and model herself. She wanted to wear unique makeup when modeling her work, but she could not find the shades she needed for her outfits. What seemed like an unfortunate event would turn out to be the start of her own makeup company.
Lime Crime was officially launched as a makeup company in 2008. Doe wanted to create fun shades that allowed her fans to express themselves. How does Doe come up with a new product for her line? She waits until an idea hits her and then works to bring it to life. A typical day in the office consists of meetings and working with her team to create that new product. The final step is to test the product on herself to ensure it is good enough for her fans.
Lime Crime is known for offering unique products in a variety of shades. The company is most known for creating a liquid matte lipstick known as Velvetines, and the other lip products include the Unicorn Lipstick, Perlees and Diamond Crushers. The eye products include eye shadow, eye liner and the vibrant Superfoils. Lime Crime also creates nail products such as pop-on nails in several colors. The shades range from pink and black to nude and brown. Customers can find Lime Crime products on the official website or in Urban Outfitters retail stores.
Doe Deere is not a stranger to making an impact, and she encourages her own fans to follow their dreams.
For updates, follow Doe Deere on Twitter.