The reason that Brazil’s Alexandre Gama has had so many privileges is that he works hard to stay a true, respected leader. He does not work any less hard than when he began in the writing and editing business back in 1982 – as a mere assistant for Ogilvy & Mather. He is thankful to have had the experience, as he has often been quoted in saying that it has ultimately pushed his skills as a whole and made him twice the copywriter, editor and content innovator that he could ever hope to be. It’s those first impressions – or first jobs, should we say – that make or break a person, and Gama’s experience was not different at all. He has also had several such opportunities, in the form of in-house staff jobs, to prove himself more and more – thus gradually landing assignments of higher position in Brazil.