Articles That Tell

The reason that Brazil’s Alexandre Gama has had so many privileges is that he works hard to stay a true, respected leader. He does not work any less hard than when he began in the writing and editing business back in 1982 – as a mere assistant for Ogilvy & Mather. He is thankful to have had the experience, as he has often been quoted in saying that it has ultimately pushed his skills as a whole and made him twice the copywriter, editor and content innovator that he could ever hope to be. It’s those first impressions – or first jobs, should we say – that make or break a person, and Gama’s experience was not different at all. He has also had several such opportunities, in the form of in-house staff jobs, to prove himself more and more – thus gradually landing assignments of higher position in Brazil.

Jose Borghi Proves Yet Again that Hard Work and Determination is the Key

Jose Borghi is a well-known person in Brazilian Advertising industry through his significant contributions towards revolutionizing how brands approached and solved consumers’ needs. Borghi is currently the co-chief executive officer and CCO of Mullen Lowe Brasil. Though his successes precede him, he never made due to what other people call luck of destiny. Borghi is a staunch believer in hard work and determination; the two traits that propelled him higher up where he is now.

Jose Borghi while in high school, felt an urge to dig deeper into what life had in store for him. Through the help of his sister, he was able to discover his love for advertising when he attended a theater performance where there was an award of Cannes Lions, a prominent award in Brazil. Hardly did he know that one day he will too be among the most prominent advertisers in Brasil.

After high school, Borghi joined a course in Advertising at PUC Campinas where he graduated and started his broadcasting career in 1989 as an Editor at Standart Ogilvy. Borghi later joined hands with Erh Ray to start an Ad Agency called BorghiErh which became the father of change the Brazilian Advertising industry has witnessed. After so much success, BorghiErh was observed by Lowe to form Borghi Lowe. And recently Borghi Lowe merged with Mullen Groups and Lowe & Partners to form a powerful Ad Agency, Mullen Lowe Brasil.

Through Mullen Lowe, Borghi has helped biggest brands such as Delta Airlines, Honda, Folha Group, among others to drive campaigns that have won both domestic and international awards. Borghi has helped brands devise a new way of perceiving customers’ inner cravings. Through collaborations with Narita Design & Strategy research agency, Borghi has proved that indeed the use of images in ads yields better results than just plain words and contact him.

Their findings indicated that the participants were more likely to respond faster when given an image as compared to pure questions. Borghi commented that this would help companies deliver more value through their advertising. The study presented a new method of conducting customer research, where instead of issuing out questionnaires and later analyzing the results, the participants are asked to respond using the pictures and learn more about Borghi.

A school in Berlin said that these findings are accurate in that a person is more likely to answer based on his emotions when given images since his rational thinking might not be practical at that time.

Through this and more, Borghi has set an example for the generations to come that hard work is rewarded. And anyone can make a positive impact in their society and Borghi’s lacrosse camp.

More Visit: http://grandesnomesdapropaganda.com.br/tag/jose-henrique-borghi/

Marc Sparks – Man of His Word

Marc Sparks is both a man of God and a man of his word, and that alone is what makes him special: He not only keeps his every promise but shows others what the love of God is all about – through actions, through words, through others and more. Marc Sparks holds that there is not one day in which he is successful by his own efforts alone but that God Almighty is the giver of every good thing: Sparks is a firm believer and loves to show his belief in the impossible by donating large sums of money to numerous organizations and charities across the globe; he believes that if God can take care of his needs every day, then he can likewise take care of the needs of others. What comes around does go around, indeed, and Marc is thankful: His entrepreneurial business is now more of a success than it has ever been before, and such continued profits only allow him to further expand to help even more people through Christian philanthropy. Learn more: https://www.facebook.com/marc.sparks1

 

Marc knows that those who receive more should give more: He, in fact, holds this as as core principle for how he lives his life, how he runs his marriage and family, how he operates his business and even how he brushes his teeth in the morning. But all joking aside, few people can say that they are genuinely concerned about the needs of others before their own, yet Marc’s life witness says it in its every breath. When Marc speaks, a room of leaders can come to life; all ears will listen, and every hand with a note pad and a pen will begin to take notes as well, since this leader is full of good values, wisdom and knowledge. Learn more: http://www.marcsparks.com/

 

Habitat for Humanity and Carpenters for Christ, for instance, are beyond ecstatic at the very thought of having Marc onboard for any of their projects: Marc is timely, smart, polite, rich, helpful and a solid entrepreneur and team player overall. Marc cares less about making money and more about helping people though he needs something to help them from, and that’s why he continues to work as an entrepreneur: His well-earned profits allow him to make the difference that this world needs, and God himself must be very proud of this man. Marc lives out his Christian faith on a whole new level and practices what he teaches: For instance, if he teaches that one ought to share with his hungry neighbor, then he will become the first to make a large sum donation to The Salvation Army’s food pantry. Learn more: http://www.prnewswire.com/news-releases/entrepreneur-marc-sparks-transforms-office-to-optimize-innovative-collaboration-300024747.html

 

It’s the little things that make a difference. Marc knows. He has been there.

 

How End Citizens United Is Fighting To Change Campaign Finance Laws

What Is End Citizens United?

 

End Citizens United is a political action committee, also known as a PAC. The mission of End Citizens United is to help bring about campaign finance reform at the local, state and national level. The group aims to achieve its mission by providing money in the form of donations to support candidates that they deem are champions of campaign finance reform.

 

Another way End Citizens United pursues its agenda is by urging its members and supporters to get out and vote for candidates that the group has endorsed in political elections. The organization also solicits funds on behalf of those politicians from its members and supporters. It is important to point out that End Citizens United is a partisan group. This means that the group aligns itself with one party. End Citizens United is aligned with the Democratic Party, which has a strong agenda of ending dark money in political donations. Many Democratic candidates also routinely speak of ending Citizens United which is right on par with what End Citizens United is pursuing.

 

2017 has been a record year in terms of fundraising for End Citizens United. The first quarter of 2017 saw the group rake in over $4 million dollars. Average donations came out to be $12 and the PAC saw over 40,000 new people donate to its group. About 100,000 people in total donated to the PAC in the first three months of 2017.

 

Based on the strong start to fundraising in 2017, End Citizens United is projecting that it will raise over $35 million for the crucial congressional midterm elections slated for 2018. If the group manages to raise that sum of money, it will be $10 million more than it raised the last time around which was $25 million.

 

There is no doubt that a large war chest is going to be necessary in order to challenge Republicans in the 2018 midterm elections. Holding on to House of Representative seats and Senate seats will be difficult in states that voted for Republican president Donald Trump in the presidential election of 2016. End Citizens United is hedging that a large coffer and grassroots organization can help the Democrats win seats and perhaps even take control of Congress.

 

Tiffany Muller, who is the executive director at End Citizens United says that a lot of the supporters and donors of her PAC are upset and angry over the results of the election. They also feel that president Donald Trump and the Republican controlled Congress are pursuing an agenda that is not in line with their beliefs and values. Such sentiments, she believes are the reason why groups such as End Citizens United are seeing an influx of donations and support.

 

What a Leader!

José Henrique Borghi is a leader to be remembered, for his skill, his wit and his continued business success are no laughing matter. He has worked in advertised for approximately 25 years and is still learning new things each day. He never claims to know it all but has the humility to admit making a mistake while learning more from it than he states he would have learned otherwise. Now, that alone takes boldness and humility and learn more about Borghi.

Jose has come up with countless clever ideas for his ad campaigns. One includes a recent women’s rights commercial that aired earlier this year and is still remembered in Brazil and abroad. It spoke of the importance of human rights everywhere while placing a special emphasis on that of women and their need for equality and overall respect. It would be no lie to say that women are attacked, raped and killed every 15 seconds in Brazil, and that point alone is often considered an understatement as well; there are few countries that truly understand all this problem implies and more information click here.

Women are afraid to live in Brazil. It’s good that Jose’s ad spoke out on this matter and reached many in turn, opening many eyes and hearts to what’s really going on beneath the surface. As such, Brazilian women themselves continue to speak out on the matter and hold to their deepest convictions while not crossing the line. They petition and rally for their rights daily while not turning a deaf ear to the many other needs that the country currently has, such as those of wastewater sanitation sanctions and Borghi’s lacrosse camp.

Jose Borghi has also written blogs for Cannes. Its recent film festival was privileged to have him as a guest. He continues to write about the experience and offer his review on mixed perspectives behind the event.

Karl Heideck Breaks Down The PA Lawsuit Against Wells Fargo

Karl Heideck Breaks Down PA Law
Karl Heideck Breaks Down PA Law

The city of Philadelphia filed a suit against Wells Fargo and Co. on May 15th, 2017, stating that they had violated the Fair Housing Act of 1968. Karl Heideck, an attorney with Grant & Eisenhower PA law firm, explains the allegations and the ongoing problems with Wells Fargo.

The city of Philadelphia stated that the San Francisco based Wells Fargo Bank has steered Hispanic and African American borrowers towards loans that have higher interest rates even when they should have qualified for mortgages that had lower interest and lower risk. They further allege that the bank has made it more difficult for these borrowers to then refinance their mortgages, which has led to a higher rate of foreclosure in these populations when compared to Caucasian borrowers.

The city of Philadelphia investigated these claims for a year before filing, utilizing data from the last ten years. They found that African American borrowers were more than twice as likely to receive higher interest loans when compared to Caucasian borrowers while Hispanics were 1.7 times more likely to be offered risky loans. These comparisons were drawn from borrowers who all had a FICO score of 660 or higher.

This process is called redlining, which is a discriminatory practice that dates back to the 1930’s that is now illegal. Banks used to draw red lines around different neighborhoods that they didn’t want to extend loans to, usually due to a number of minorities that were living in this neighborhood. In this case, Wells Fargo is alleged to have denied lower interest loans to borrowers due to their race or the neighborhood that the borrower lived in.

This lawsuit is another huge blow to Wells Fargo. The bank is still trying to recover from a scandal in 2016 where bankers were creating fake accounts so that they could meet their sales goals. The bank is fighting these current allegations, stating that they are unsubstantiated. Wells Fargo has not yet filed a written legal response to the complaint or the city’s request for monetary damages of an unspecified amount as well as an injunction against Wells Fargo to stop them from following discriminatory lending practices.

About Karl Heideck

Karl Heideck has over ten years of practice throughout Philadelphia, previously working as a project attorney on behalf of Pepper Hamilton LLP as well as holding an associate position at Conrad O’Brien. Heideck then graduated with honor from the Temple University Beasley School of Law with his Juris Doctor in 2009 before entering professional practices.

Karl Heideck has previously focused his legal practice on risk management, civil litigation, and compliance and currently serves clients throughout the Philadelphia area. He now focuses on risk management, liquidity, acquisitions and transactional issues related to the 2008 mortgage crisis at Grant & Eisenhower PA.

Timothy Armour Offers Advice on Asset Management

Warren Buffet, an outspoken investor, asserted that investing in hedge funds in modern times is a risk. His sentiments elicited mixed reactions amongst industry fund players with some insisting he is wrong. He noted that investors get duped by fund managers and end up losing on their investments. Mr. Buffet adds that low-cost investments for a long term have proved to be safer for those seeking better retirement plans.

In his letter, Mr. Buffet offers advice that poor returns from mutual investment funds result from the high cost of management and excessive trading. The market is also volatile with unknown risk factors standing on the way. Investors are poorly advised on the possibility of the risks and fund managers concentrate more on luring them into making investments. A list of investors surveyed showed they lacked information on the risks that lay ahead in asset investments. These risks in include a 100% loss on investment in the event of a market downturn.

Timothy Armor Capital funds manager, adds there are no set criteria to determine the performance of an asset management fund company. Lack of defined performance measures leaves investors at the risk of losses despite the high returns that the industry attracts. Timothy continues to add that investors need to research and understand the chosen company and its performance over the years. According to his sentiments, his firm carries an investment history totaling over 653 years with its 18 equity funds investors all that yield profits for investors.

Mr. Armour experience with Capital Group spans for more than 30 years. He currently holds the position of Chief Executive Officer and the chairman since 2015 after the demise of James Rothenberg, his predecessor. During his time with the company, he has amassed a wealth of experience having worked as an equity investment analyst covering global telecommunications and US service companies.

His career at Capital group started as a participant in the associate’s program. He is an economics degree holder having graduated from Middlebury College. Armour also manages money for the company alongside his leadership duties. He is the acting fund manager for the $100 billion American Capital Income Builder Fund among others.

Talk Fusion – Ensuring Companies Can Take Advantage of Video Marketing through its Video Marketing Applications

Marketing is a sphere that continues to become more and more competitive, and companies are trying new and innovative ways to lure the target audience. As each sector becomes more and more competitive, it has become essential for the companies to think out of the box and implement marketing measures that would help them get a competitive advantage over their counterparts. And, this is where the products and applications offered by Talk Fusion come in the picture.

 

 

Talk Fusion is a highly renowned technology firm that provides video marketing solutions along with a variety of video communication applications and products. The primary aim of the company is to help the companies look outside of their conventional marketing horizon, and take on the new age of marketing with the aid of video-based products and applications. Talk Fusion offers products such as video email, video chat, video newsletters, and more.

 

 

The company has found over the years of research that by adding video to any conventional marketing medium, its effectiveness improves by a high margin. It is, for this reason, Talk Fusion continues to come up with new products and applications for its clients, which includes both the individuals as well as the large-scale corporations. The products and applications offered by Talk Fusion can be used for personal as well as business purposes.

 

 

Many people use Talk Fusion applications such as Video chat and video email for private purposes, while in corporations, it becomes a useful tool to communicate with the management as well as the clients. The entire idea of video marketing solutions offered by Talk Fusion is based on the notion that videos are more effective in sending the message across, and it has been seen that it helps in improving the customer management by 44 percent and chances of customers buying the product of the company by 85 percent.

 

 

Bob Reina founded Talk Fusion in 2007 and presently serves as the CEO of the company. He said in an interview recently that video marketing has gained importance today, but Talk Fusion has been working on it for over a decade, and it is what reflects the experience and expertise of Talk Fusion in the video marketing sector.

Tony Petrello Leads Nabors Industries Ltd. to Major Success

Tony Petrello became a part of the Nabors Industries, Ltd. Board of Directors and Executive Committee in 1991. He served as President and Chief Operating Officer of the firm from 1991 through 2011. He has been President and Chief Executive Officer since October of 2011. He has been Chairman of the Executive Board since mid-2012. Tony provides leadership in strategic planning for the company, allowing them to prosper in an extremely competitive market and more information click here.

Nabors Industries does business in over 20 different countries. They are one of the largest oil and gas drilling companies in the world. They operate the largest land-based drilling fleet in the world. The company offers advanced drilling technology, directional drilling and software programs. They make and sell drives, catwalks, wrenches, and other related equipment for onshore and offshore drilling.

Before joining Nabors Industries, Anthony Petrello was with the law firm of Baker & McKenzie. He was there from 1979 to 1991, and focused on international arbitration, taxation and general corporate law. He was a managing partner while with the firms New York office from 1986 to 1991. Tony has a J.D, Degree from Harvard Law School and a Bachelor’s and Master’s Degree in Mathematics from Yale University and what Anthony knows.

Tony is married to Cynthia Caffafa, his college sweetheart. She worked as a soap opera actress and a television producer. They are active with the Texas Children’s Hospital. Their daughter Carena, suffers from cerebral palsy. They have donated millions of dollars to the neurology department at the hospital to help with the development of treatment plans for children with neurological disorders. Carena was born early at only 24 weeks, leading to her condition. She is nine years old and each day leads to a new miracle for her. Tony is a director on the board of Stewart & Stevenson LLC and of Hilcorp Energy. He is a member of the Board of Trustees of the Texas Children’s Hospital as well and resume him.

More visit: http://www.philanthropyroundtable.org/topic/excellence_in_philanthropy/deep_in_the_heart_of_texas

The Best of Clay Siegall

Clay Siegall is a prosperous individual who has achieved so much in life. He is also a philanthropist who has changed the lives of many and the society at large. Clay Siegall is the CEO and co-founder and also president of Seattle Genetic. In his education life he achieved a B.S in Zoology from the University of Maryland and a Ph.D from George Washington University in genetics. He also serves as a board member at the same company.

Clay Siegall is a well-known entrepreneur and scientist. Due to his hard work, Siegall received an award of the Alumnus of 2013 in natural sciences, computer and math from Maryland University. When it comes to science he is mostly focused on biotechnology.

Biotechnology is simply the combination of various microorganisms in order of making medicine through processing the microorganisms. The medicines are well examined so that they can at the end find a good treatment for cancer. The company is in association with other organization to achieve the goal of making a good antibody drug conjugate (ADC). This initiative gives hope to many patients suffering from cancer because they believe they will get good treatment. So far Adcetric is the very first drug that the firm has made and it has been taken to over 60 countries.

According to the financial graph of Seattle Genetics, the company has raised their bars financially therefore showing how much it has accomplished. The company has supplied more than 20 ADC s to clinical developments. Clay Siegall has highly contributed to these developments. $330 million is what the organization has so far achieved due to its commitment to work hard. The cancer victims have had so much hospitality from the firm and they are grateful.

Another medicine that the firm has created is SGN-CD33A. cancer types such as acute myeloid have been able to get this drug. So far the treatment has proved to be working, the patients and the company as well are glad about this outcome. Seattle Genetics aims to achieve better cancer therapies to help in the T. They have teamed up with a number of organizations that have the same expertise to make this a reality.