Fabletics is a clothing company that has become a dominant Force in the athletic clothing arena for ladies. Kate Hudson has made sure that her growing fan base is recognizing the benefits of subscription services. This is where she makes a large percentage of her profits for Fabletics, and she is coming up with a strategy to promoting subscription services even more. It all starts with her desire to open more than 100 stores in the next five years.
This is definitely going to put her in a place where she can successfully compete with other companies like Amazon. This may be one of the biggest threats for Kate Hudson when it comes to selling clothes to women. Everyone seems to know about Amazon and all the products that this company offers. As far as the CEO of Amazon is concerned, clothing for females that want to work out is just another aspect of many different divisions of his company. He simply sells these clothes along with every other thing on the website without any real advertising plan put into play.
What Kate Hudson wants to do in order to compete successfully with Amazon is ramp up her marketing campaign. She wants people to be much more aware of what is available through Fabletics. He wants women to come into physical stores and actually talk with sale representatives that are going to promote the subscription services. Even if these customers do not return to the store for more physical purchases they are well aware of what the subscription service provides. They can simply sign up on the website by taking the style quiz and opting to get their credit card charged monthly. From this point Kate Hudson has a customer that can get automated shipments of clothing each month based on their personal preferences.
This is a wonderful concept that has become very helpful for a company like fabletics. It started as a small company and continued to grow into different countries. Kate Hudson has done an excellent job of managing the growth, and she is certain that there is a lot more in store. She realizes that the offline crowd may be her biggest chance to compete with Amazon because the juggernaut e-commerce site is only online.
Thw analysts that are taking a look at what Kate Hudson is doing will be impressed with the way that she has totally stepped up to the plate. She does not rely solely on co-founding partners to do all the work. She has deemed herself the face of Fabletics, and she is taking her ownership role that shows her dedication in proving athletic clothing for women. She has her own activewear line that is part of the Fabletics brand, and she continues to make other improvements that can give her an advantage in the athletic clothing market. She has proven that she can do the job, and people are impressed with the progress that she has made so far with branding Fabletics.