Luiz Carlos Trabuco Makes Leading One Of The Largest Banks In Brazil Look Easy

Every country has a few individuals that have a more significant sway over the citizenry relative to the rest. These are individuals that are typically the top of their fields, particularly in politics, business and the civil society. In Brazil, one such individual is Luiz Carlos Trabuco. In fact, the banker has previously been included in the list of the 100 most influential Brazilians in the country by Season Magazine.

Additionally, Forbes Magazine in 2016 named him among the top Chief Executive Officers in the country. He currently serves as the CEO, Vice Chairman and President of Sao Paulo-based Banco Bradesco and has for the last years had a significant sway on the Brazilian economy. In addition to directly employing more than 100,000 employees at the bank’s over 5,000 branches, Luiz Carlos Trabuco has supported the Brazilian economy by providing low-interest loans to companies undertaking development projects in the country. As such, it is befitting that he is considered among the most influential individuals in the country.

Today, Banco Bradesco is the second largest private bank in the country. Given Brazil’s high standing in Latin America, it is also among the largest financial institutions in the region. The company holds assets estimated at a value of $392 billion and has two subsidiaries: Bradesco Seguros and Bradespar. In total, Banco Bradesco offers traditional banking services, insurance services, internet banking, savings bonds, annuities and pension plans. Additionally, the bank is cross-listed on four exchanges including the New York Stock Exchange. Understandably, therefore, one running the bank requires an elite level of leadership.

Fortunately for Luiz Carlos Trabuco, he had a complete preparation for the role. He joined the bank in 1969 and has not left since then. Having started out as a clerk, he understood how it feels like to work in the lower ranks and the intricacies of being the bank’s face when interacting with clients. After that, he quickly rose up the ranks and had in his early thirties grown to become the marketing director. In this position, he honed his networking skills with anot6her important stakeholder: the media. Banco Bradesco’s visibility in the media increased significantly when he took the position, thereby vastly increasing its popularity and attracting new customers. However, his greatest lessons came when he was appointed the president of the bank’s insurance subsidiary, Bradesco Seguros. Not only did he have the opportunity to learn about one of the services offered by the bank, he now headed an entire company. Over the course of the six years that he held this position, his performance was exemplary. He managed to simultaneously double the insurer’s value while growing its market share, thus making it the biggest insurance company in Latin America.

Understandably, Luiz Carlos Trabuco has been subject to speculation throughout the latter half of his professional career. It is common for individuals to be linked to higher jobs position when their performances are exemplary. As early as 1999, a decade before his eventual appointment, Luiz Carlos Trabuco was being linked with the presidency at Bradesco. Aged only 47 then, he was the youngest name being considered by the Bradesco board. During his highly successful time at Bradesco Seguros, he was again the subject of speculation with some industry players reporting that he had been offered the Finance Ministry position by then president Dilma Rousseff. Apparently, he, however, turned down the position. Today, with his time at Bradesco almost coming to an end, many again speculate that he will the bank’s next board chair, taking over from the longtime president, Lazaro Brandao.

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