You might not be aware of this statistic, but Amazon currently controls approximately twenty percent of the internet fashion market. With many brands participating in this internet shopping experience, it is hard for many brands to succeed in this Amazon-fueled world. Fabletics, however, has seen much success. So much so, that this Kate Hudson creation saw $250 million in revenue in the first three years of it being created. All active wear, Fabletics is sold utilizing a subscription which many people find convenient and this specific brand is very affordable; providing very high quality merchandise.
The Fabletics Process
Many companies are having a tough time with their sales models because of the ability for people to shop around online for the lowest prices possible. Fabletics has stores across the United States and there are benefits to becoming a member. About half of the people that walk through the door at Fabletics are already members looking for merchandise and there is about another twenty-five percent that will become members after their first visit before they leave that day. Embracing technology, anything you try on in store will be saved to your online account and you can decide later if you are going to purchase the item or not. You aren’t required to buy anything in store. You can do what is convenient for you.
With so many different brands on the market today it is important to come up with a concept that will set you apart from the rest and Kate Hudson’s Fabletics has done just that. Some people truly hate shopping for clothes because of how hard it is to find something that fits. You have the option of shopping in store, online and having those two options working together to make the process a bit more simpler for you. You don’t have to decide while you’re in the store. You can think about a purchase and then opt for it later on at home without having to head back out to the physical store.
Many brands are struggling to find their niche these days but Fabletics has created a very purposeful and successful concept that is finding great success. Kate Hudson and company couple impressive, high quality designs with convenient deliveries. Fabletics has plans to open more stores in 2018 in addition to the sixteen stores that they already have up and running in states like Florida, Hawaii, Illinois and California.