The changes in the customer’s preference and taste have led to business evaluating how they are conducting their activities. One of the organization which has changed the shopping experience for the customer is RealReal. The company was founded by Julie Wainwright in 2011 bust dynamo and a dot-com who began working as a technician in the tech industry in the 1990s, but notably the chief executive of Pets.com. As a result of her deep expertise in management and tech, she has been able to develop a business model which was authentic and original. RealReal is a different retail outlet compared to other traditional ones are yet to incorporate the young generation.
One of the unique aspects which is synonymous with RealReal is that all the items on the shelf for display are simultaneously available on its online platform. As a result of having the products online, it makes it possible for the customers to shop in the comfort of their offices and homes. The sales personnel play a significant role in facilitating the customer shopping experience through scanning of items and placing them on the floor. Notably, even when the customer is in the store, he or she can access the items on online. The interior décor of RealReal was done by Courtney Applebaum providing the touch and tranquility for the customers. Within the shopping hall, the customers can relax on the gorgeous textural couches as they wait for the items to be appraised. The partitioning of the store has facilitated the ability of customers to shop with ease since on the first floor there is fox fodder farm.
In the recent past, the company has experienced the significant success of raising more than $173 million since its inception. The success of the RealReal retail is attributed to the availability of a wide range of products which are for the whole family. The retail store has invested significantly in ensuring the clients experience the best services. Some of the everyday items which the retail store offers are streetwear, women wear counterpart, heroine along with vestiaire collective among others. As a result of the unique services provided by the retail store, women have become addicted to the brand.